Advice For VoIP Businesses – Watch Over Your Presented Image

Image can make or break a business. Just imagine Tiger Woods then and now. He’s a big brand, one of the best (if not THE BEST) in golf. But back then, he was marketed as this never-do-wrong nice guy, one you’d be happy to root for even when you don’t really follow the sport. When reality stepped forward, it was a mess. His PR staff members are still picking up the pieces. This brings us to how important the presented image is for VoIP businesses. You’d want your presented image to be as close to the real one, as much as possible, especially in the still volatile VoIP industry.

VoIP businesses walk a tightrope when it comes to image. Telephone companies have traditionally been regarded as detached and impersonal, while many VoIP businesses come off as nothing different. “Just like my old phone company!” some would say. Now, coming off as such may be alright but, people need convincing when it comes to switching to digital, there’s room for some personal touch – but not too much. The danger with too much personal approach when it comes to the image of VoIP businesses is that this can veer towards appealing to a person’s emotions. Some marketers have packaged their branded reseller VoIP company as the “well-meaning” and “nicer” company. This isn’t a good idea.

Why the Well-Meaning Branded Reseller VoIP Schtick Will Not Work For Long

Everyone has a soft spot for a “nice” guy – or, in this case, a “nice” branded reseller VoIP company. The problem is that this can only last for so long. Soon enough, you and your customers will need to deal with what’s really important, that is; your service quality; your real image; and the other cornerstones for VoIP businesses. A promise of better service is a good thing as long as you can live up to that promise. Even so, you need to sell this promise with the right perspective.

If you promise better service and only do so using appeals to the emotion, the consumer’s decision is tacked on that emotion. When things change – perhaps he/she talks to a representative and gets irritated – emotions change. The better approach is to promise better service while convincing the customer that your branded reseller VoIP is the smart and practical choice. Now, once you’ve done that, all you need to do is follow through on that promise. You may not play nice all the time with this customer but you are likely to keep their business.

Other Cornerstones for VoIP Businesses

Of course, your presented image isn’t the only thing that matters when it comes to building VoIP businesses.

“How To Use Microexpressions To Negotiate Better” – Negotiation Tip of the Week

Are you aware that you can see the thoughts of other people? It’s not a magic trick. It’s accomplished by observing microexpressions. Microexpressions are displays of emotion. They last for less than a second. They occur before the brain has a chance to alter the displayed emotion. Thus, the display is a genuine reaction to the stimulus that caused the emotion to be displayed.

There are seven microexpressions that are generic to everyone on the planet. That means if a stimulus occurred to someone in Europe or Asia, or anywhere in the world, the reaction would be the same.

This article identifies the seven microexpressions and how their recognition can be used in a negotiation.

Fear – Why do we become frightened? In part, it’s a way we protect ourselves. But fear can be debilitating too. In a negotiation, accurately detecting fear will give you an advantage. To obtain that advantage, you must know what the other negotiator is fearful of.

When detecting genuine fear, look for raised eyebrows, widened eyes, and parted lips with the bottom lip protruding downward.

Anger – People become upset in degrees. When it reaches a point of nontolerance, that’s when it becomes anger.

When negotiating, always be mindful of the other negotiator’s temperament, as well as your own. In both cases, when one loses one’s cool, that person can become irrational. Manipulation can easily occur at that time. Thus, they’re opportunities contained in such a mindset if you know how to advantage your position.

There are two main differences between the displayed microexpressions of fear and anger. With fear, eyebrows are raised and they’re lowered when displaying anger. In addition, with anger, one’s nostrils will flare like what a bull might exhibit prior to charging.

Disgust – In a negotiation, this is a temperament that we see when someone is not in agreement with our statement, offer or counteroffer. The other negotiator may say yes to the offer. But if he has his upper lip lifted and his nose turned up in a wrinkle while doing so, he just displayed the microexpression denoting disgust. It’s important to note the distinction between his words and actions because his statement of agreement is not as firm as his body language is indicating.

Surprise – Expressions of surprise can be good or bad (e.g. That’s better than I thought, or there’s no way I’d go for that.) You can recognize surprise by raised eyebrows, wide eyes, and a mouth that’s agape. Fear and surprise have these characteristics in common.

When negotiating, note if the expression of surprise stems from happy or sad expectations. If the other negotiator is too happy about an offer you’ve extended, you might consider reducing it.

Contempt – This gesture is conveyed by a sneer with one corner of the mouth turned upward. The meaning is, “I’m not enamored with this – I might think it’s insulting.’

Take note when you observe this gesture because it can lead to disgust and then anger.

Sadness – When sadness is displayed it’s done through drooping eyelids, lips turned down, and a change in the voice’s inflection and tonality.

If a negotiator displays sadness, it may stem from him realizing that you have the upper hand and there’s no negotiation wiggle room. If that’s a reality, don’t beat him up. You don’t want to turn that into anger, which might lead to unimagined responses.

Happiness – You’ll see this in the form of wide-eyes, a smile, raised cheeks, and a degree of exhibited gaiety.

When perceiving happiness, note what caused it but don’t let your guard down. If it’s genuine, you’ll sense an easy flow in the negotiation. If contrived, it may be an attempt to lull you into a false sense of security.

Negotiators look for advantages in every negotiation. Being able to accurately detect microexpressions can be the advantage you need. So, if you want greater advantages during your negotiations, look for the advantages that microexpressions offer. You’ll be a greater negotiator with greater outcomes… and everything will be right with the world.

Remember, you’re always negotiating!

Your Role As a Presenter

Think about your favorite restaurant, why do you keep going back? After all there are hundreds of different eating places within easy reach, all of which serve meat and vegetables.  So what makes you favorite the best?  Is it the raw materials, they way they are combined, the way they are cooked or is it nothing to do with the food, maybe it is the ambiance of the establishment, the decor, the level of service you receive, or there again it could just be the price, but I think that is unlikely.

In all likelihood it is a combination of things which make it your favorite; it is unlikely just to be the raw materials the chef uses, although this obviously has a role to play.

The same applies to presentations, it is not just the bare facts conveyed that make a presentation interesting and enjoyable. The basis of the presentation is important. You want to use the best ingredients for your presentation, but the effectiveness of a presentation has a lot to do with the way the information is delivered. When you are giving a presentation you need to behave like the staff of your favorite restaurant.

To start with, when you are planning the menu as the chef, you want to offer some variety which will make it appeal to a wide range of different people.  There will be members of your audience who are looking for a light lunch who just need an overview and those who are ready to tuck in and want the real meat of the subject.

When you are cooking your presentation add some spice and seasoning, plain food never won a Michelin star. Think how you can weave some stories around your subject, introduce some light hearted humor and make the contents of your presentation look interesting as well as tasting delicious.

When you are delivering your presentation, you need to be in the role of the amiable waiter. Start by looking like you are enjoying what you do, remember to smile. Nobody likes being served by a dour waiter. You want to be friendly but not over familiar, your role is to serve not to be part of the group who are dining. The customer is always right, so don’t talk down to the audience or start an argument with them.

For a business presentation the presenter should always be dressed as smartly if not more smartly then their audience. You don’t find many good restaurants where the waiters have dress down Fridays.

One of the first tasks a waiter always undertakes is to ask his clients what they would like to eat, and how they would like their steak cooked. The same hold true for presentations, if you don’t already know what your audience would like to hear and how they like their information presented, then ask them. Make the presentation interactive.

Remember that you audience are your customers and that you are there to serve them, to give them what they asked for not what you want to serve. Nobody would return to a restaurant that just shoved what the chef had cooked in front of the diners and expected them to eat it.

Finally, give the audience the time to enjoy the presentation, don’t rush them but be attentive and look out for any signals that you are taking too long. Talking too quickly makes it hard for your audience to keep up with you and some may switch off and stop listening. On the other hand you always want to make sure that you have stopped talking before your audience have stopped listening.

To make people come back for more remember to serve them well.